Our Story

301 Design Lab is a women-owned interior design studio specializing in interior architecture, space renovation, furniture planning, and art installation. With over five years of experiences and a shared passion for design that elevates everyday life, we bring thoughtful, human-centered solutions to every project — from residential and commercial spaces to experiential environments.

We believe good design begins with listening — to our clients, to the character of each space, and to the way people truly live. Our work blends form and function, comfort and clarity, with the goal of creating spaces that are beautiful, purposeful, and deeply personal.

Our process is both creative and grounded. We value design integrity as much as execution — from early concept to final install, we work closely with clients, consultants, and contractors to bring each vision to life with care, clarity, and intention.

  • Annabelle Guan

    FOUNDER & DESIGN PRINCIPAL

    Annabelle leads with a deep commitment to human-centered design and spatial storytelling. With a background in both interior architecture and project strategy, she grounds every project in empathy, context, and everyday experience. Her work reimagines existing structures with fresh functionality, emotional resonance, and modern beauty.
    Focus: Creative direction, client visioning, adaptive reuse, interior architecture, spatial identity.

  • Jess Yu

    DESIGN DIRECTOR

    Jess brings precision and artistry to the studio’s design language. With a background in architecture and a refined eye for materiality and form, she weaves beauty and function into every detail. Jess guides the studio’s design development, ensuring each project is both emotionally compelling and technically resolved.
    Focus: Conceptual design, design development, detailing, materials, visual identity.

  • Gella Tong

    TECHNICAL DESIGN LEAD

    Gella bridges technical rigor with thoughtful spatial planning. With deep experience in permit coordination, structural integration, and layout logic, she ensures each project is buildable, code-compliant, and efficient — without losing soul. She grounds creative ideas in the practical realities of space, regulation, and execution.
    Focus: Permit review, structural coordination, space planning, feasibility analysis.